Natural health practitioners: 9 reasons why you need a blog
With the rise of social media platforms such as Instagram, Facebook and TikTok, you'd be forgiven if you thought blogging was a thing of the past and posting on social media was all you need to market your business and share your knowledge.
But if you haven't started a blog or your last post was in 2019, you are ignoring the value content offers your clinical practice. Here are 9 reasons why you need a blog like yesterday.
9 reasons why health practitioners need a blog
1. Blog content drives traffic to your website
Blogging is one of the most effective ways to attract new readers to your website. Hubspot estimates businesses who blog experience 55% more traffic than those that don't.
How does it work? Blog content relevant to your clinical practice and niche gives you the opportunity to show up on a search engine results page such as Google.
If a reader doesn't know you or your clinic name, they will not find you on a search unless you have ample well-written content that targets their key search words.
2. Blog content helps build your authority
Health and lifestyle are two of the most thriving categories on social media. But with that popularity comes a crowded space of influences, health coaches and unqualified personalities bombarding the world with misleading and potentially dangerous health advice.
Blog articles help you build authority in your focused areas of practice. You can go into more depth on the topic than you can in a simple Instagram post, link to creditable research and emphasise your qualifications.
Not only does this help build trust with your reader, but it also improves your website's search engine optimisation (SEO) so you can be found on Google.
Need help optimising your content for search engines so that you can improve your ranking on Google? Get in touch with us and we can do the hard work for you!
3. It helps you attract your ideal client
Do you want more endometriosis clients? Perhaps you have developed a passion for all things gut health? Maybe you only want to see kids?
Blogging is an effective strategy to attract your ideal client and promote your niche. By writing content on the conditions you want to treat, you're going to appeal to your ideal client and increase the chance of these people finding you.
4. A blog is yours
When you start a blog, you own this space. Unlike social media platforms, the content you publish is yours and you don’t run the risk of the information being removed, your account deleted or losing your audience. All of which can be detrimental to your business.
Too often we hear of posts been taken down or social media accounts being hacked. The benefit of blogging is that you can control the information you publish. You own the site and the content you spend time and effort producing.
5. Blogging helps you convert traffic into clients
Feel like you're constantly posting on social media without much reward? If you're looking for an effective way to increase your client base, you need to start blogging!
Blog posts give you an opportunity to add a call-to-action which helps you convert traffic into leads. A call-to-action could be to download a free recipe book, grab a fact sheet or complete a health quiz.
6. Blogging helps to humanise you as a practitioner
A blog provides a space for you to showcase yourself as a practitioner and give some personality to your brand.
You can share your personal interests, give insights into your own health journey or share how you practice what you preach.
Why is this important? Humanising your practice builds trust and connection which are the foundations of health care.
7. A blog enables you to communicate regularly with your clients
The saying "out of sight, out of mind" is so true for health practitioners. By writing regular blog articles, you'll be able to have a reason to stay in contact with your clients outside their appointments.
If you have social media followers or email subscribers, these people want to hear from you! Sharing your blog articles provides value to your audience and increases your chance of turning followers into clients.
8. Blog articles can be repurposed into other content
Every blog article you write gives you ample content for you to share on your social media platforms. This gives helpful content to your audience, helps enhance your social media presence and drives traffic to your website.
You can repurpose your blog articles into a series of social media posts, stories or videos.
To maximise its use, consider bundling up several articles into a downloadable lead magnet or e-book that you can sell on your website.
Repurposing your blog content saves you so much time!
9. Blogging is free marketing
Whether you're a student, graduate or established health practitioner chances are you don't have a lot to spend on marketing your practice.
Starting a blog is free!
Not only can it save you pennies, but writing blogs can also help open up other marketing opportunities through your increased visibility. Like-minded businesses may get in touch to collaborate, journalists may contact you for content to be published on news sights, local community groups may enquire about your availability for events.
There are many ways you can capitalise on the value of writing blog articles. You'll see some of the above benefits almost instantly, while others such as increased web traffic and clients may take time. The key is to start producing blog content now!
Don’t have the time or expertise to get your blog up and running? Take a look at our copywriting services so we can help you get started producing regular content.
